Last updated January 15, 2024
As 2023’s record travel year winds down, the question of “Where to Travel in 2024” is on many of our minds, bringing forth a plethora of exciting destinations.
In November, American Express released its latest compilation of trending destinations, a rundown of the ten most exciting places to travel next in 2024.
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According to the report, the ten trending destinations are seeing particular interest from Gen Z and Millennials, who are increasingly drawn to lesser-known destinations rather than traditional vacation hotspots.
Findings also revealed a striking insight: a whopping 89% of travelers are keen on exploring destinations they’ve never been before.
As Audrey Hendley, President of American Express Travel, notes: “People are looking for new experiences when they travel. Whether you crave a new adventure or just want to beat the crowds, this list is a great place for every type of traveler to find their next vacation destination.”
Ten Exciting Destinations for 2024
The 2024 lineup spotlights a variety of destinations that promise rich, culturally diverse experiences that are off-the-beaten-path. So let’s dive into these ten destinations and see where you should travel in 2024!
1. Adelaide Hills, Australia
What We Love:
Adelaide Hills is a haven for wine lovers and food enthusiasts. The region is a serene escape from the city, offering a more intimate experience with Australia’s wine culture and natural beauty.
What To Do:
Explore the numerous wineries and sample some of the finest Australian wines. This region is also great for hiking and enjoying the picturesque countryside.
Where To Stay:
Mount Lofty House offers a luxurious stay with stunning views of the surrounding vineyards and valleys. It’s perfect for those looking to indulge in local wine and cuisine.
2. Bodrum, Turkey
What We Love:
Bodrum’s charming blend of ancient history and modern luxury set against stunning coastal views makes it a unique destination. It’s a vibrant and culturally rich alternative to Istanbul.
What To Do:
Visit historical sites like Bodrum Castle, enjoy the beautiful beaches and explore the bustling bazaars and art galleries.
Where To Stay:
Caresse, a Luxury Collection Resort & Spa, Bodrum, provides a blend of luxury and comfort with breathtaking sea views and exceptional service.
3. Cervo, Italy
What We Love:
Cervo is a picturesque village that captures the essence of Italian Riviera life. It’s known for its pristine beaches, medieval architecture and rich musical heritage.
What To Do:
Stroll through the old town, relax on the beaches and enjoy live classical music performances that the village is famous for.
Where To Stay:
Villa della Pergola offers an exquisite experience with its elegant rooms and lush gardens, providing a serene retreat.
4. St. Kitts & Nevis
What We Love:
These islands offer an idyllic Caribbean experience with rich history, unspoiled nature and vibrant local culture — away from the crowds.
What To Do:
Explore the historic sites, enjoy water sports on the beautiful beaches and hike through the lush rainforests.
Where To Stay:
Park Hyatt St. Kitts provides luxury accommodations with stunning views of the Caribbean Sea and world-class amenities.
5. Niseko, Japan
What We Love:
Niseko is renowned for its world-class skiing, serene hot springs and beautiful landscapes, making it a perfect winter destination.
What To Do:
Enjoy skiing or snowboarding on the famous powder snow, relax in an onsen and explore the local cuisine.
Where To Stay:
The Green Leaf Niseko Village offers a harmonious blend of Japanese tradition and modern comfort, ideal for skiers and nature lovers.
6. San Miguel De Allende, Mexico
What We Love:
Known for its colonial-era architecture, vibrant arts scene and authentic culinary offerings, this city is a cultural gem.
What To Do:
Visit art galleries, explore historic churches and enjoy the delicious local food scene.
Where To Stay:
Rosewood San Miguel de Allende offers luxurious accommodations and is centrally located, perfect for exploring the city.
7. Santa Fe, New Mexico
What We Love:
Santa Fe’s unique blend of Native American and Spanish cultures, along with its thriving arts scene, makes it a fascinating destination.
What To Do:
Explore the art galleries, historical sites and enjoy the local Southwestern cuisine.
Where To Stay:
The Inn of the Five Graces beautifully melds luxury with Southwestern charm, located in the heart of the historic district.
8. The Republic of Seychelles
What We Love:
Known for its unique flora and fauna, pristine beaches and world-class diving, Seychelles is a true paradise.
What To Do:
Enjoy snorkeling and diving, explore the nature reserves and relax on the stunning beaches.
Where To Stay:
Six Senses Zil Pasyon offers an immersive natural experience with luxurious villas and exceptional service.
9. Udaipur, India
What We Love:
Udaipur’s stunning lakes, palaces and overflowing cultural heritage make it a must-visit destination for those seeking the royal Indian experience.
What To Do:
Take a boat ride on the lakes, visit the City Palace and explore the local markets.
Where To Stay:
The Leela Palace Udaipur provides a regal experience with breathtaking views of Lake Pichola and luxurious amenities.
10. Zermatt, Switzerland
What We Love:
The iconic Matterhorn, excellent skiing and picturesque mountain village atmosphere make Zermatt a top winter destination.
What To Do:
Ski on world-class slopes, hike in the summer and enjoy the charming village.
Where To Stay:
The Omnia offers a modern yet cozy mountain retreat with stunning views and excellent facilities, including a wellness center.
Where Next in 2024
As we anticipate the adventures that await in the coming year, the question of “Where to Travel in 2024” finds its answer in the embrace of new and enriching experiences.
This 2024 trending destinations list not only reflects a collective yearning for uncharted experiences but also guides us toward a deeper, more meaningful way of traveling.
These ten destinations offer a blend of the undiscovered and the unexpected, promising journeys that extend beyond the typical tourist trail.
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